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Julie Fraser, Principal, Industry Directions
Julie Fraser is a recognized industry analyst, consultant and marketer, specializing in manufacturing and distribution strategies and application solutions. Fraser's reputation and expertise in supply chain, plant floor, integration and e-business software solutions have kept her in demand as a leading advisor, speaker and consultant.
In her eight-plus years at Industry Directions, Julie's part of the practice has improved marketing and sales success for manufacturing and supply chain solution service and software providers, from startups to market leaders.
Fraser has 20 years of experience as a manufacturing systems industry advisor. Prior to joining Industry Directions, she served as VP of marketing at Baan Supply Chain Solutions, as well as senior analyst on manufacturing execution systems and integration at Advanced Manufacturing Research (AMR). Fraser was also editor-in-chief of the CIM Strategies newsletter from the mid-'80s to the early '90s, which built on her previous experience in production operations for a discrete industrial goods manufacturer.
Fraser has a degree with honors in German and French languages from Lawrence University in Wisconsin. She is a member of Phi Beta Kappa, MESA International, APICS and CASA/SME, and has also served on boards for the local Massachusetts CASA/SME chapter.