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David M. Alschuler, Principal, Industry Directions
David Alschuler is a senior-level industry analyst and marketing professional with extensive experience in strategic and operational planning, business development and professional services management, and a proven startup-to-IPO track record.
At Industry Directions, David is boosting marketing and sales effectiveness for major solution providers of ERP, product lifecycle management, and specialty applications.
Alschuler's leadership positions have included full P&L responsibility and staff management of six to 35 personnel. He has managed business development plans, contract negotiations, agencies, branding and partnerships. He has also led efforts with R&D and cross-functional groups to ensure successful product development, from concept to commercialization.
Prior to joining Industry Directions, Alschuler served as senior VP of e-Business and enterprise applications for the Aberdeen Group, leading research teams that covered ERP, SCM, CRM, SRM and outsourced service providers. He established the Aberdeen e-Business research team in 1996 and was quickly recognized as a leading B2B e-business market analyst. Before joining Aberdeen, Alschuler has held executive leadership positions, including VP of sales and marketing at Xchange, Inc., a leader in customer relationship management across channels and product lines; senior VP of sales and marketing for Work Management Solutions, a developer and marketer of project and program management software for Fortune 1000 IT organizations; and VP of marketing for leader Parametric Technology (PTC) Corp. Alschuler holds a Master of City and Regional Planning from Harvard University and a Bachelor of Arts, Economics from Oberlin College.